![\"\"](\"http:\/\/savemybrain.net\/v2\/wp-content\/uploads\/2009\/05\/collections_capsules_lq-427x500.jpg\" "\\"les")
<\/a><\/p>\nUne collaboration entre un cr\u00e9ateur et une marque bon march\u00e9. Aahhh\u2026<\/p>\n
Il aurait mieux valu le dire tout de suite, je vous l\u2019accorde. Mais la mode est aux expressions tordues et \u00e0 l\u2019invention de nouveaux concepts pour faire genre la mode, c\u2019est pas moisi.<\/p>\n
Depuis d\u00e9j\u00e0 quelques ann\u00e9es, plusieurs marques comme H&M ou Gap s\u2019associent volontiers \u00e0 des cr\u00e9ateurs ou des stylistes pour cr\u00e9er des mini-collections et faire ainsi un tr\u00e8s joli coup de pub.<\/p>\n
Et \u00e7a marche. La plupart des pi\u00e8ces sont out of stock \u00e0 J+2 minutes et 3 heures plus tard, vous les retrouvez sur eBay avec une belle majoration de 10 \u00e0 20%.<\/p>\n
Surtout que le prix de d\u00e9part n\u2019est pas donn\u00e9. Il est courant de voir des v\u00eatements \u00e0 plus de 150\u20ac pour une collection capsule chez H&M. Avec la qualit\u00e9 H&M.<\/p>\n
Ouais\u2026<\/p>\n
Et encore, si les v\u00eatements propos\u00e9s \u00e9taient chouettes et plein d\u2019originalit\u00e9, pourquoi pas. Mais l\u00e0 j\u2019ai l\u2019impression qu\u2019on nous refourgue les invendus d\u2019il y a 4 ans (soit 8 saisons !!) ou les blagues des stylistes. Genre des trucs honteux cr\u00e9\u00e9s un lendemain de beuverie qu\u2019ils n\u2019oseraient pas vendre dans leur propre ligne. Mais chez Etam, c\u2019est pas trop grave.<\/p>\n
Pour ma part, mon seuil psychologique (et \u00e9conomique) me fait tout de suite faire marche arri\u00e8re. Plus de 50\u20ac pour un machin H&M, faut pas pousser m\u00e9m\u00e9 (dans ses orties). Surtout quand c\u2019est une robe z\u00e9br\u00e9e en lycra. \u00c7a va deux secondes les b\u00eatises !!!<\/p>\n
Je trouve cet engouement un peu b\u00eate. Il y a certaines pi\u00e8ces qui sont jolies, mais selon moi, elles n\u2019ont rien \u00e0 faire dans ce genre d\u2019op\u00e9rations marketings.<\/p>\n
Parce que c\u2019est \u00e7a, le truc.<\/p>\n
Arr\u00eatons de croire que les marques nous veulent toutes du bien.<\/p>\n
Et peut-\u00eatre qu’ainsi, quelques massacres visuels pourront \u00eatre \u00e9vit\u00e9s !!<\/p>\n","protected":false},"excerpt":{"rendered":"
Aujourd\u2019hui, je n\u2019ai pas test\u00e9 pour vous acheter plein de pi\u00e8ces pas belles et tr\u00e8s ch\u00e8res d\u2019une collection capsule. Une collection quoi ???? Capsuuuule !!<\/p>\n","protected":false},"author":7,"featured_media":2625,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25,27],"tags":[752,754,753],"coauthors":[],"class_list":["post-2613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chroniques-feminines-humeurs","category-je-nai-pas-teste-pour-vous","tag-collections-capsules","tag-gap","tag-hm"],"yoast_head":"\n
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<\/a><\/p>\n